CJM - Technology, Investing, Digital Media

Tuesday, December 14, 2004

Consumer Generated Media

Well done Ad for the Ipod.. only done by a fan.. not Apple.

"It's a sign that consumers want to have a role in promoting a product they love," he said. "There's a real trend toward consumer-generated media. People are creating news, they're blogging. People will create marketing as well. This guy is a great example."

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